PROJECT SPOTLIGHT
Personalized School Marketing Kits
for Impacks
- Variable Data Printing
- Wide Format
- Kitting
- Fulfillment
Impacks wanted to take its successful digital marketing into the physical world with promotional materials schools could use to reach parents during the critical spring enrollment season.
The challenge? Every school’s materials needed to be personalized—and produced, assembled and shipped as schools joined the program.
Rengel Printing made it happen.
THE PROJECT
One Kit Per School, Ready to Use
Rengel created customized promotional kits for participating schools, giving each location its own ready-to-use collection of professionally branded marketing materials.
Each kit included:
- Personalized school posters
- High-visibility lawn signs
- Promotional flyers
- Branded Post-It® Notes
- School-specific names and logos
- School-specific QR codes on lawn signs
Personalization at Scale
Using variable-data workflows and a shared database, Rengel was able to efficiently customize materials for individual schools while maintaining Impacks’ consistent brand identity.
Rengel handled:
Variable-data personalization
School-specific logos and information
Wide-format printing
Kit collation and assembly
Packaging
Inventory coordination
On-demand production
Direct-to-school shipping
THE PROJECT
A Complicated Campaign, Turned Into a Scalable Program
Impacks turned what could have been a complicated multi-school campaign into a scalable program.
Schools received professional, personalized materials they could immediately put to work, while Impacks didn’t have to manage the production and fulfillment process internally.
One Partner. From Print to Delivery.
Personalization, Printing, Kitting and Fulfillment Under One Roof
Rengel helped Impacks execute a complex campaign quickly and efficiently during one of its most important sales periods.
01
Personalize
Names, logos and QR codes pulled from one shared database.
02
Digital and wide-format production for every piece in the kit.
03
Kit
Collation, assembly and packaging of each school’s materials.
04
Deliver
Inventory coordination and direct-to-school shipping.
What Impacks Had to Say
“The finished materials looked great, the quality was excellent, and the customization made each school’s packet feel much more relevant and useful to them.
What stood out most to us, though, was the peace of mind that came with knowing we could trust the Rengel team to manage the details and execute quickly.”
— Clare Richards, CEO & Co-Founder, Impacks
Have a Project With Lots of Moving Parts?
Variable data. Multiple pieces. Kitting. Fulfillment. Tight deadlines
Rengel Printing can bring it all together.